I'll try to answer your questions and hopefully clarify a few things.
Am I using the wrong application to do these things?
There are many ways to create a SimpleViewer-Pro gallery. Please see here for details.
No matter what method you use, all SimpleViewer galleries will, by default, use the Flash Player to display the images if Adobe Flash Player is available in the user's device/browser. If Adobe Flash Player is not available, then SimpleViewer will use the Mobile Player (HTML) to display the images.
You can force SimpleViewer to use the Mobile Player on all devices and in all browsers by setting the useFlash Embed Code Parameter to 'false'.
(If using Juicebox-Builder-Pro to create of edit a gallery, the 'Use Flash' checkbox can be found in the 'Customize -> Embed' section.)
If the Flash Player is being used to display the gallery and the useColorCorrection Embed Code parameter is set to 'true', then SimpleViewer will use the 'svcore/swf/simpleviewer_icc.swf' file, which supports ICC color profiles.
If the Flash Player is being used to display the gallery and the useColorCorrection Embed Code parameter is set to 'false', then SimpleViewer will use the 'svcore/swf/simpleviewer.swf' file, which does not support ICC color profiles.
If the Mobile Player is used to display the gallery, then the images are displayed using dynamically generated HTML <img> tags and the browsers will display them as they would any other <img> image.
(The 'Use Color Correction' checkbox can also be found in svBuilder-Pro's 'Customize -> Embed' section.)
Am I getting html 5 shows (i think so)?
You will know if you are viewing the Mobile Player version of a gallery as you will be presented with a grid of thumbnails, from which a main image can be selected. The thumbnails and main image are not displayed together on the same page in the Mobile Player presentation.
Please see these FAQs:
When I view my gallery I see a grid of thumbnails, not the layout I specified. Why?
The mobile player layout does not match the Flash player layout. Why not?
Do I need to be using ShowKase?
Showkase would allow you to create SimpleViewer-Pro galleries online using a browser interface.
Once the galleries have been created, they are no different to SimpleViewer galleries which have been created on your computer and uploaded to your web server.
I also notice we need Adobe Air to succeed.
Adobe AIR is required only to run svBuilder-Pro, a standalone desktop application to create and edit SimpleViewer-Pro galleries on your computer. (svBuilder-Pro comes bundled with SimpleViewer-Pro.)
Could that be the red factor somehow?
If you create a gallery with svBuilder-Pro and allow svBuilder-Pro to resize your images, the images in the gallery's 'images' folder will have their ICC profiles (and all EXIF and IPTC data) stripped out. If you wish your images to remain untouched (and simply be copied across to the gallery's 'images' folder), please deselect the 'Resize Images' checkbox on the 'Images' tab.
If I am unattached to the internet, can I still make shows?
svBuilder-Pro does not require an internet connection to create galleries. The Lightroom, Photoshop and Picasa plugins also do not require an internet connection to create galleries.
Some other methods of creating galleries (those that are installed on web servers and use browser-based interfaces such as Showkase and WordPress), do require an internet connection.
SimpleViewer Support Team.